Using a brand to interact with consumers through customer relationship management is vital. Whether that’s through emails with news of sale items they’ve been searching for or bringing them up to date ticketing supply resources through social posts, CRM the best way to put the most useful information in front of the most likely buyer.

The key here is making sure that whatever designs that are rolled out need to soften the inherent edges of direct marketing. Hopefully, with the use of the correct type, colour, and tone of voice, these ads can come across like advice more than strict marketing.